"... need a lot of people around us and we should be able to convince them that it is possible a new and better world ... We expected a difficult task. "Josh McPhee
We must understand that the design can be used for anything more than to deliver products and" make them more beautiful ", but this task is not easy because many people believe that this function only or at least that is the most important. A traditional idea reinforced by considering any object of "design" a luxury product and, therefore, elitist, rather than added value, which provides not only an aesthetic function, but also commercial, economic and indeed social.
Another interesting aspect to discuss in graphic design is that it always imager, but images hardly neutral or "apolitical" as though the designer has traditionally been considered a mere intermediary between the sender and the receiver, not necessarily a subject silent. Thus, their work and those elements which are themselves like shapes, symbols ... is contributing ideas and values, and many Sometimes, with malice aforethought, stirred the social conscience.
All this has meant that designers do have some questions about what should be the limits and powers of the profession, or what capacity we have to affect everyday life, which we addressed, we influence and are determined, a delicate balance must be maintained between seduction and alienation of our messages. Serpa Ofelio
curator of the exhibition
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consciousness. Graphic committed
Tecla Sala Metropolitan Cultural Centre Av Josep
Joan Tarradellas 44 (L'Hospitalet de Llobregat)
Until March 27, 2011
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